Yahoo! Launches Shine

"Yahoo hopes to 'Shine' with advertisers on new Women's site" cnn.com
http://www.cnn.com/2008/TECH/ptech/03/31/shine.yahoo.ap/index.html

"Yahoo launches Shine website for women"http://afp.google.com/article/ALeqM5jZIuj0pc1jpKO3cT1mQYiwHrBLnA

Two separate articles reviewed the new Yahoo! website, Shine, which launched Monday, March 30, 2008. (http://shine.yahoo.com) Each article reviewed the topic differently; one addressing the financial need for Yahoo! to create a successful website and the other targeted to the demographic for whom the website was created. Although the point of view and targeted audience of each article is different, the basic information is the same – Yahoo!’s newest website, Shine, is aimed towards women between the ages 25 and 54, will be presented in blog form (newest information towards the top of the page) with editor commentary and will include information on parenting, sex, love, fashion, healthy living and food.
According to the article posted on cnn.com, Yahoo! is working with Heart Communications Inc. which publishes Redbook, Cosmopolitan, Good Housekeeping and other women’s magazines, as well as other similar companies. This article also stated that Yahoo! may have chosen to target women of this age group because in many cases they are prominent decision-makers in their households, concerning product purchasing.
According to the article posted on afp.google.com, website editor-in-chief Brandon Holley (Is this a guy?!) said, “Yahoo Shine speaks to you as a friend, telling you the secrets and tips to simplify your life.” The article also informed that the website will “showcase popular blogs” as well as display articles written by a news staff.
Financially, this is a great decision for Yahoo!. Personally, I have never preferred Yahoo! search engine, mail, games or any other service; however, this may be a fun, interesting, helpful new site for women. Especially because women’s magazines sell extremely well (I don’t know many women who don’t purchase People, Cosmo, Redbook or some other variation on a regular basis), I think that if this site catches on, it could do really well for Yahoo! and the associated companies as well. But really – is Brandon Holley a guy? Yahoo! should keep that secret – no woman wants to take womanly advice from a man.